MIES (Switzerland) – Confirming the continued growth and interest of women’s basketball worldwide, FIBA has experienced unrivaled broadcast, attendance, digital and social media numbers from the FIBA Women’s Basketball World Cup 2022 which took place in Sydney, Australia.
There were 1.1 billion impressions and 14 million engagements across global social platforms, five times more than in 2018, and half a billion video views, seven times more compared to the previous World Cup, on social as well.
The @FIBAWWC social accounts quadrupled throughout 2022 and the official FIBA Women’s Basketball 2022 World Cup website had 1.5 million fans visit, representing close to a 100 percent increase, almost doubling the peak audience from the 2018 event in Tenerife.
On the broadcast side, phenomenal audience growth in key markets created new benchmarks for women’s basketball. The event reached an audience of half a million in the host country while viewership tripled in the USA, despite the time zone difference, compared to 2018, with ESPN the broadcast partner in both countries. Meanwhile, Chinese fans were captivated by their team’s brave run to the final, with the total audience reach (CCTV-5 and Tencent) exceeding 750 million across the tournament.
The Final between China and USA was watched by over 18 million viewers on CCTV-5 in China, with another 23 million video views generated on Tencent.
A whopping 145,000 spectators also meant the FIBA Women’s Basketball World Cup 2022 had the highest attendance ever at the competition.
“We are very happy with the tremendous success of the FIBA Women’s Basketball World Cup 2022,” said FIBA Secretary General Andreas Zagklis.
“The record crowd and unprecedented figures across broadcast, digital and social media proved once again there is a global appetite for the women’s game. In line with our strategic priority, Women in Basketball, FIBA’s continued investment will ensure its commitment to taking the elite event of the international game to even greater heights.
“I would like to extend my thanks to the entire Local Organizing Committee in Sydney and the FIBA team for their planning, dedication, and first-class delivery of this world-class event.”
The USA won FIBA’s flagship women’s event, which was held from 22 September to 1 October 2022, for the fourth consecutive time while a hugely impressive China were runners-up securing their first World Cup medal since 1994, an inspirational Australia third, and Canada fourth.